Hi! I'm Jared

I help founders and c-suite leaders make revenue by building products customers fall in love with.

I'm a creative technologist and multi-time founder — designer, product lead, and marketer who's built companies, not just advised them.

My teams ship firsts: category-defining products across startups and Fortune 500s, several since acquired or IPO'd.

I'm Founder & Chief Product Officer at Loveable in New York.

Jared Cocken, Founder & CPO of Loveable.

Hi! It’s me... your dad from the 1970s.

Recently

Owned the multi-year roadmap that staged each consumer release toward Sharpen Advantage: McGraw Hill's first AI-powered enterprise platform.

Researched and created the UX/UI, led the build team day to day from 2021 concept through the company's IPO; advisory since.

Shipped MH's first native consumer iOS/Android apps (featured by Apple: a first for a traditional educational publisher) and conceived "Ask Sharpen," its first conversational AI combining a vetted content library with generative AI.

Now cited in McGraw Hill's (NYSE: MH) investor reporting as a core AI growth driver: 4x more engagement than generic AI tools, and 47% higher exam scores. Part of MH's 9-figure digital transformation.

Built Distil, Loveable's Continuous Customer Discovery platform.

Customer-obsessed companies: 
Grow revenue 41% faster.
Grow profit 49% faster. 
Keep 51% more of their customers.
But only 3% of companies are customer-obsessed; 80% of product features are rarely or never used. 

Distil helps companies build what customers actually want by turning product research, sales, support, and marketing conversations into prioritized, evidence-backed insights the whole company can use to build the right things.

Customer-obsessed companies: 
Grow revenue 41% faster.
Grow profit 49% faster. 
Keep 51% more of their customers.
But only 3% of companies are customer-obsessed; 80% of product features are rarely or never used. 

Distil helps companies build what customers actually want by turning product research, sales, support, and marketing conversations into prioritized, evidence-backed insights the whole company can use to build the right things.

Previously

Principal

Gnomic

TIME's Best Photobooks 2019, and Virtual—Assembly, the first online book fair to help replace lost revenue for artists during COVID.

Head of Product

IAC Daily Burn

Launched Daily Burn 365, the first daily live-streaming fitness show on Apple TV 's App Store (Apple Featured, demoed in Apple Stores globally, Emmy-nominated).

Chief Product Officer

Fitocracy (acquired)

First gamified fitness network; grew 10K → 2M+ users, a case study in Nir Eyal's 'Hooked', and taught at Wharton.

Executive Creative Director

The Wonderfactory

Helped create Chrome OS, Hulu, Texture (now Apple News+), and the TIME tablet platform (acquired by Adobe).

Founder & Managing Director

WDM (acquired)

First internet-connected CD interface (Creative Review), first mobile ticketing platform (itsmobile), streamed fashion show (Alexander McQueen) and digital retail assistant (Sweaty Betty).

Press

Los Angeles Times

New York Times

Condé Nast Traveler

Art Directors Club hosted its second event in the revolutionary StartUP series

ADC StartUP

Art Directors Club hosted its second event in the revolutionary StartUP series

Time Inc

Art Directors Club hosted its second event in the revolutionary StartUP series

Time Inc

Art Directors Club hosted its second event in the revolutionary StartUP series

Google

Art Directors Club hosted its second event in the revolutionary StartUP series

WIRED

Art Directors Club hosted its second event in the revolutionary StartUP series

ZDNet

Art Directors Club hosted its second event in the revolutionary StartUP series

Apple

Clients

AARP

Adobe

Alexander McQueen

Alphabet

Amazon

American Express

Apple

ATeam

Barnes & Noble

Billboard

BBC

British Airways

CBRE

Cengage

Channel 4

Channel 5

Chase

Christian Louboutin

Coalition for the Homeless

Coca Cola

Comcast

Condé Nast

The Cut

Daily Burn

Dow Jones

Dun & Bradstreet

Dunhill

Emirates

Enter

ETrade

F1

Fitocracy (acquired)

Food Network

Flock (acquired)

Fortune

Google

HBO

Hearst

House of Wise (acquired)

Huffington Post

Hulu

IAC

Inscape

InStyle

itsmobile (acquired)

Lincoln Motor Company

Lionsgate

Lover

Martha Stewart

Match Group (IPO'd)

McGraw Hill (IPO'd)

Men’s Health

Men’s Journal

Meredith

MGM

mPARK

MSNBC

NASA

National Geographic

Newsweek

The New Yorker

New York Magazine

New York Times

NBC

Pat McGrath

People Inc

Politico

Poynter Institute

Rodeo (acquired)

Scripps Network

Self

Sony

Sports Illustrated

Sweaty Betty

Texture (acquired)

Thomson Reuters

Time Inc

Time Magazine

Uber

United Nations

USA Today

USRowing

Vogue

Washington Post

The Weather Channel

WebMD

WDM (acquired)

World Rally Championship

YogaWorks (acquired)

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