Fig 1

In 2009, six months before the introduction of the iPad, Time Inc. approached The Wonderfactory to reimagine how their content could work on a tablet.

Research, prototypes (Fig 2) and testing across multiple brands, led to the release of two videos to the public for Time Magazine (Fig 1), and Sports Illustrated.

Google then approached TWF to take that demo and rebuild it using technologies only available to the current build of Chrome (Fig 3) to be presented at Google's I/O keynote to an audience of thousands of attendees and millions of web viewers.



Millions of views across YouTube, Twitter, Vimeo and Facebook.

Ignited interest in a whole new content category.

Led to our co-development of a platform used to launch the digital editions of 40 of the US's top magazines, before it was sold to Adobe and now used as the basis for tens of thousands of digital editions worldwide.


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Time MagazineSports IllustratedPeopleFortune.

Fig 2

Fig 3